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Volume 10, Issue 37 (2014)                   QJIA 2014, 10(37): 28-28 | Back to browse issues page

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Sehat S, Biazar A, nikfar F. Investigation of Effect of Service Quality and Trade Names Image(Brand Image) on Purchasing Intention the Insurance Industry from Customers. QJIA 2014; 10 (37) :28-28
URL: http://journal.sbkiran.ir/article-1-138-en.html
Investigation of Effect of Service Quality and Trade Names Image(Brand Image) on Purchasing Intention the Insurance Industry from Customers
Saeed Sehat , Ahmad Biazar , Fatemeh Nikfar
Abstract:   (157 Views)
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Keywords: Service Quality, brand Image, Purchase intention, the insurance industry, Rasht city
Full-Text [PDF 11348 kb]   (138 Downloads)    
Type of Study: Research | Subject: Special
Received: 2024/02/24 | Accepted: 2014/01/30
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